段华薇¹，严余松^2a，张亚东^2b 

（1. 西华大学 管理学院，四川成都 610039；

2. 西南交通大学 a.交通运输与物流学院，b.信息科学与技术学院，四川 成都 610031）

摘 要：为了分析承担社会责任对物流服务供应链定价决策的影响，考虑企业社会责任，分别构建了集中及分散决策下的定价博弈模型, 求得供应链最优定价策略以及双方所承担的企业社会责任成本，对比发现分散决策下供应链存在效率损失，进而基于收益共享契约对其进行协调。研究表明：考虑企业社会责任及集中决策时，物流服务供应链总利润更大，且双方利润都与其社会责任效用因子正相关，收益共享契约能有效地对物流服务供应链进行协调。最后通过算例验证了结论。

关键词：物流服务供应链；企业社会责任；定价策略；协调

中图分类号：U-9          文献标识码：A

Coordination and Price Strategy for Logistics Service Supply Chains to Perform Corporate Social Responsibilities 

DUAN Huawei¹，YAN Yusong^2a，ZHANG Yadong^2b

（1. School of Management Xi Hua University, Chengdu, 610039; 2a. School of Transportation and Logistics, 2b. School of Information Science and Technology Southwest Jiaotong University, Chengdu, 610031）

Abstract: To analyze impacts of perform corporate social responsibilities on coordination and price strategy for Logistics Service Supply Chain based on the LSSC consist of one Logistics Service Integrator and one Functional Logistics Service Provider, it established pricing game model under centralized decision making mode and decentralized decision making mode, and obtained the optimal price strategy and the cost of corporate social responsibilities. And Decentralized LSSC’s inefficiency is discovered. Then revenue sharing mechanisms are proposed to Decentralized LSSC. Conclusions: Logistics Service Supply Chains to Perform Corporate Social Responsibilities can gain more profits; Decentralized decision making lead to profit loss; Revenue-Sharing contracts can maximize the supply chain efficiency. At last, the conclusions are verified by numerical examples.

Keywords: Logistics Service Supply Chain； Social Responsibility；price strategy；Coordination